PMM

Location: Seoul / Dongtan
Company: Festo Korea
Type: Full Time

About the Role

As Product Marketing Manager for Pneumatic Control at Festo Korea, you will steer the local product portfolio and drive its commercial success within semiconductors, secondary battery and electric vehicles industry segments. Combining market insight, portfolio strategy, and close customer engagement, you will translate global direction into effective local actions. You will lead product launches, lifecycle management, cross-selling, pricing alignment, and sales enablement initiatives that strengthen Festo’s market position and support sustainable growth in pneumatic automation.

Responsibilities

Product Portfolio and Commercial Steering:

• Develop and execute local product steering strategies for Pneumatic Control in alignment with global direction and market needs.
• Manage the assigned portfolio across its lifecycle, from effective product launches and ramp-up to strategic phase-outs and customer switch-over.
• Analyze sales performance, market trends, customer requirements, competitor activities, and price positioning to identify growth opportunities and portfolio gaps.
• Define local focus products and cross-selling priorities, monitor results, and coordinate actions with Sales and Business Development.
• Contribute to pricing, quantity, and stock-planning decisions by providing market-based input and commercial priorities.
• Track product-related KPIs and translate data into clear actions that improve sales growth, portfolio mix, and commercial performance.

Go-to-Market and Sales Enablement:

• Lead local go-to-market activities for new products, including launch planning, promotional priorities, pilot customers, samples, and demo cases.
• Work closely with customers and Sales to capture market requirements, validate opportunities, and provide structured feedback to global Product Management.
• Develop and coordinate product training, selection guidance, and sales materials that simplify product choice and support customer conversations.
• Collaborate with Marketing Communication on product campaigns, events, and annual marketing priorities, and review their commercial effectiveness.
• Build strong alignment across local and global stakeholders, including Sales, Business Development, Application Engineering, Supply Chain, Pricing, and Product Management.

Required Qualifications

• Bachelor’s degree in electronic engineering, Mechatronics engineering, Industrial engineering or similar.

• Relevant professional experience in product marketing, product management, business development, sales, or a comparable commercial role.
• Good understanding of industrial automation and the ability to develop knowledge of pneumatic control technologies and applications.
• Ability to assess market potential, evaluate customer needs and position products according to requirements.
• Strong analytical skills and confidence using reporting tools, to support decisions and shape strategies.
• Excellent collaboration, stakeholder-management, and communication skills in a cross-functional setup.
• Business-level English to ensure effective communication with global stakeholders

Preferred Qualifications

• Proven track record in driving successful business development initiatives.
• Experience with product launches, portfolio and lifecycle management, pricing, cross-selling, and sales enablement.
• Customer-facing experience with the ability to translate market insights into actionable business opportunities.

Why Join Us?

At Festo, we are driven by innovation and excellence. Joining our team means:

• Taking ownership of a strategically important product portfolio within pneumatic automation.
• Shaping how new technologies are positioned, launched, and adopted in the Korean market for the growing industrial automation industries: semiconductors, secondary battery and electric vehicles.
• Working with a collaborative network of local experts and global product teams.
• Building broad expertise across customers, markets, commercial strategy, and industrial automation.
• Accessing continuous learning and professional growth in an international organization.