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Festo inspires people and organizations around the world with innovative solutions for industrial automation. We are an independent family business and offer more than 20,000 employees the opportunity to take bold steps, realize their ideas, and take on responsibility. As a team, we grow by tackling challenges together and we welcome everyone who wants to move the world with us.

Online Sales Conversion Driver

AdCode:  13776
City:  Mississauga, ON
Custom Field 3:  Permanent
Custom Field 4:  Full Time
Custom Field 2:  Sales & Customer Service
Company:  Festo Inc.

Online Sales Conversion Driver 
Mississauga, ON
Marketing & Digital Sales North America 


Reports to: Head of Online Sales North America

Summary: This role is a digital sales role for the continuous and target driven 
optimization of North American website activities and campaigns. It’s responsible
for the observation, analysis, and understanding of the campaigns and activities 
along the NAM Digital Customer Journey. This role is responsible for maximizing 
purchase probabilities based on data, industry segment needs and promotion 
activities, with the goal of generating higher conversation rates, increased web 
traffic, and higher sales.

Location:  Mississauga Head Office

Travel Expectation: 10%

Key Accountabilities:

  • Responsible for all measures which lead to increased conversion rates (visitor à sales)
  • Collaboratively consult & train other digital sales and digital marketing roles based on data assessment
  • Lead activities to establish a data driven mindset across the department and adjacent groups
  • Consult leadership in data driven decision making
  • Increase web traffic, incremental sales and conversion rates with local action plans to drive business
  • Increase incremental sales for online allocated customers (customer à share of wallet)
  • Own the assessment of the web key metrics along the customer journey for the business region
  • Provide specific recommendations for local campaign, website and content improvements
  • Monitoring and analysis of North American online business and campaign activities, to optimize conversion
  • Own data driven decision making on behalf of BR NAM with heat maps and other types of visualized information
  • Collaborate with digital analytics specialists globally, and train new key users
  • Support with Online Business Consulting on demand, to understand customer processes and behavior
  • Be the “ambassador” for BR NAM for digital sales analytics and collaborate to global concepts in that matter
  • Actively shape the landscape of digital sales analytics for BR NAM and with DSH Barcelona

Knowledge, Skills and Experience: 

  • Certificate/Diploma of Business Management/Online Business
    5+ (five) years of proven working experience in digital sales, digital marketing or related environment
  • Proven analytical background/experience
  • Proven ability to drive online sales with new and existing customers
  • Date driven personality with entrepreneurial mindset
  • Works well under pressure and through ambiguity with problem solving mindset
  • Possesses a positive, team player attitude
  • Excellent interpersonal skills - must have the ability to communicate with diplomacy and interact with customers and partners in a professional and positive manner
  • Knowledge of Project Management tools and techniques is an asset
  • Proven knowledge in AI prompt engineering is preferred
  • Occasional business travel for trainings, workshops, and customer visits is required

This is a summary of the position profile only and is intended to summarize the position requirements.

FESTO INC. IS COMMITTED TO ENSURING EQUAL EMPLOYMENT OPPORTUNITY. ALL EMPLOYMENT DECISIONS, POLICIES AND PRACTICES ARE IN ACCORDANCE WITH APPLICABLE FEDERAL AND PROVINCIAL EMPLOYMENT LAWS.

Your benefits at a glance:

We look forward to your application and to getting to know you!

Apply now »