Strategic Marketing Analyst

Founded in 1925, Festo Corporation is the leading worldwide supplier of automation technology and the performance leader in industrial training and education programs.  For many years Festo has been providing impetus for factory automation and offers a wide product and service portfolio – from individual components to complex customized solutions and system. As a family-owned company, we act from a holistic perspective. We take responsibility for our actions globally and locally, we want to contribute to the quality of life and conservation of resources where we operate with new technologies, knowledge and education.

At Festo, we hire people who continuously live our five core Values:

• We are Ambitious
• We are Determined
• We are Visionary
• We Value Each Other
• We are Dependable

Purpose/Mission:

• Reporting to the Senior Sales Steering Manager, the Strategic Planning Analyst will support the implementation of Strategic Planning Process in NAM; with a focus in US, they will execute the collection and analysis of the market data to assist on the strategic initiatives’ definition.

Key Accountabilities:

Impact on Business 

• Supervise customer maintenance including FIC alignment, primary/secondary account assignment and customer value map.
• Support the annual sales planning, collaborating closely with finance and sales leadership to assign targets. With the supervision from the Sales Steering Manager, engage with sales leadership to devise industry segments and sales teams’ plans, including account plans for top strategic customers.
• Owner of the US sales structure maintenance, keeping sales budgets and portfolio assignments up to date.
• Design and update of the analytical tools for the establishment of the quantitative targets for the sales teams.
• Overall support of Strategic Marketing and Business Excellence in NAM, covering USA, Canada, and Mexico, with a focus on US initiatives.
• Market Intelligence programs assistance, extracting data from our BI tools to periodically refresh performance dashboards and deep dive presentations.
• Assist with the Market Research initiatives for NAM, analysing internal and external data to provide insights and recommendations about opportunities for growth.

Innovation and Change

• Mature and composed person adept at managing change and handling resistance associated with the implementation of the changes; quick at gaining credibility to influence decision-making and buy-in
• Very strong analytical skills required to identify and validate hypotheses and refine/design measures.
• Advanced oral and verbal communication skills.
• Ability to work well within a team and collaborate across many different teams and countries.
• Highly self-motivated with experience in taking ownership and problem-solving.  Attention to detail and strong analytical skills.
• High tolerance for ambiguity and an ability to work cooperatively and forge relationships across multiple business areas.
• Ability to effectively prioritize and execute tasks in a high-pressure environment.

Communication with internal and/or external Customers, Suppliers as well as Third Parties

• Regular communication with NAM Sales Leadership.
• Regular communication with Sales Team Members
• Regular communication with Finance, Product Management, MarCom and account maintenance.
• Occasional communication with market intelligence external services and associations.

People Leadership 

• Teamwork
• Change Agent
• Business Vision
• Strategic Thinking
• Forward Thinking
• Ability to plan for future strategic goals

Educational Background

• BS degree in Marketing/Analytics/Scientific/Engineering discipline.
• Highly self-motivated with a track record of taking ownership; strong analytical, troubleshooting and problem-solving skills; keen attention to detail.
• Strong communication and presentation skills. Ability to synthesize information into key messages appropriate for the audience.
• High tolerance for ambiguity and an ability to work cooperatively and forge relationships across multiple business areas; demonstrated project management skills.
• Ability to effectively prioritize and execute tasks in a high-pressure environment.

Professional Knowledge and Experiences

• 3-5 years of business experience and/or educational experience working in a strategic planning, marketing, analytics, or business/market intelligence
• Excellent knowledge & business experience with MS Excel, PowerApps, PowerPoint; knowledge of VBA, Python and/or other programming platforms.

Benefits: 

Festo Corporation offers a robust benefits package, which is designed to help you and your dependents stay healthy, feel secure and maintain a work/life balance. This is just one way we strive to provide employees with a rewarding workplace. As an effort to keep pace with healthcare trends, Festo Corporation is committed to providing a comprehensive benefits package to its employees which includes...Medical, Dental, Vision, Flexible Spending Programs, Short-term and Long-term disability, 401k, Pet Insurance, Paid Holidays, Paid time off, Educational assistance and many more.

Salary Range: $79,265 - $99,081