Festo inspires people and organizations around the world with innovative solutions for industrial automation. We are an independent family business and offer more than 20,000 employees the opportunity to take bold steps, realize their ideas, and take on responsibility. As a team, we grow by tackling challenges together and we welcome everyone who wants to move the world with us.

Head of Area Sales I

AdCode:  14136
City:  Bangkok
Custom Field 3:  Permanent
Custom Field 4:  Full Time
Custom Field 2:  Sales & Customer Service
Company:  Festo Ltd.

Role Summary

You will manage and develop sales performance within assigned geographic areas or industry segments. Your mission is to grow revenue, build long-term customer partnerships, coach the sales team, and execute strategies that support sustainable business growth.

 

 

Key Responsibilities

  • Develop and execute strategic sales plans to achieve revenue and profitability targets.
  • Manage assigned customer accounts, build strong relationships, and identify new business opportunities.
  • Collaborate closely with senior management to set realistic sales goals and industry-focused strategies.
  • Coach, mentor, and support the sales team to maximize performance and professional growth.
  • Conduct key customer visits, lead negotiations, and handle major accounts.
  • Monitor sales activities, review performance, and provide accurate monthly and quarterly forecasts.
  • Oversee sales administration processes including customer service, order handling, invoicing, and credit control to ensure smooth operations.
  • Provide technical guidance to sales representatives on products, solutions, and industry applications.
  • Drive market awareness, analyze trends, and gather competitor insights to support commercial decisions.
  • Ensure timely and accurate submission of sales reports and updates into internal systems.
  • Perform other duties as assigned by the Country Manager.

Qualifications

Education

  • Bachelor’s Degree in Industrial Automation, Mechatronics, Robotics Engineering, or related fields.
  • MBA or Business Management certification is an advantage.

Experience

  • Minimum 4–5 years of solid experience in industrial sales (Factory Automation preferred).
  • Experience in Semiconductor industry is a plus.
  • Experience in sales leadership or business management is highly preferred.
  • Internal candidates (if any): minimum 3 years of experience in Sales.

 Knowledge & Skills

  • Strong technical knowledge of automation solutions and industrial markets.
  • Good understanding of customer needs and industry segments.
  • Excellent business acumen and market awareness.
  • Strong communication, negotiation, and presentation skills.
  • Solid ability to coach, motivate, and develop a sales team.
  • Analytical mindset with the ability to forecast, plan, and report accurately.
  • Ability to work under pressure with a result-oriented approach.
  • Good command of written and spoken English.
  • Proficient in MS Office (SAP experience is an advantage).

Core Competencies

  • Performance-driven mindset
  • Communication & teamwork
  • Customer orientation
  • Strategic and entrepreneurial thinking
  • Problem-solving and decision-making
  • Leadership & coaching capability
  • Flexibility and adaptability

Your benefits at a glance:

We look forward to your application and to getting to know you!